Rolex and medici.tv
Since 2010, Rolex has supported medici.tv's mission to make classical music accessible to the widest possible audience.
Rolex and medici.tv
Rolex has supported medici.tv’s mission to make classical music accessible to music lovers around the world since 2010. Their partnership began with the annual broadcast of the prestigious Operalia Competition and grew to include other exceptional events on the international calendar such as the iconic Salzburg Festival and the Vienna Philharmonic’s beloved New Year’s and Summer Night Concerts. medici.tv also regularly broadcasts performances featuring Rolex Testimonees—world-renowned musicians at the height of their art.
The Vienna Philharmonic
Since 2009, Rolex has presented the Vienna Philharmonic’s annual New Year’s Concert, which has mesmerized audiences with its sheer beauty and brilliance for more than 80 years, as well as the annual Summer Night Concert, a much-anticipated open-air performance that brings together 100,000 people in the Palace and Gardens of the Schönbrunn Palace.
medici.tv is honored to partner with the pathbreaking orchestra to help make these exceptional events available to music lovers around the globe. The annual livestreams of these events and the growing collection of past editions are among the crown jewels in its catalogue.
Rolex and the Arts
For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to help perpetuate artistic heritage. Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema and the Rolex mentoring programme, the brand confirms its long-term commitment to global culture. In all of these endeavours, Rolex supports artistic excellence and is helping to pass knowledge to future generations, making a lasting contribution to culture worldwide. Since 2010, Rolex has supported medici.tv's mission to make classical music accessible to the widest possible audience.
The Salzburg Festival
One of the most anticipated events on the international arts calendar for over a century, the prestigious Salzburg Festival brings together the world’s leading conductors, stage directors, artists, and ensembles for incomparable opera productions and concert performances each summer. Rolex has supported medici.tv’s broadcasts of the Salzburg Festival for over a decade and is also Main Sponsor of the event.
