https://www.rolex.com/perpetual-initiatives/perpetual-arts/music
In 2020, medici.tv streamed the three concerts of the Rolex "Perpetual Music" series devoted to supporting musicians during a time of uncertainty. To learn more, click here.
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” said Arnaud Boetsch, Rolex Director of Communication & Image. “By broadcasting the concerts via medici.tv, a Rolex partner for over a decade, we are able to give worldwide visibility to the artists supported by the initiative. Significantly, this gift of time and exposure is in keeping with the company’s pursuit of excellence and its long-term commitment to foster the work of those who aim to reach the pinnacle of their profession. Last but not least, within the context of these unprecedented circumstances, this project is also a way for us to help keep music as an essential element in our daily lives.”
