ENABLING ARTISTS TO PERPETUATE THEIR ART
Rolex is launching an initiative to support musicians and singers during this critical period of COVID-19. This project is in keeping with the company’s long-standing commitment to champion those who set the highest standards in the world of music, while also helping this art form to endure as an integral part of everyday life.
Starting on 21 August 2020 and continuing through to early September, three Rolex “Perpetual Music” concerts will take place in Italy, Germany and France.
As a preamble at each of the three concerts, three Rolex Testimonees – Juan Diego Flórez, Rolando Villazón and Sonya Yoncheva, who has supported this project from the outset – will perform the repertoire prepared with singers and musicians. They will take it in turn to perform solo or in various ensembles. French violinist Renaud Capuçon, who will join the proceedings in Paris, also participated in organizing this wonderful initiative.
The concert schedule is as follows: Teatro Rossini, Pesaro, Friday 21 August, with Juan Diego Flórez, featuring an orchestra; Berlin Staatsoper, Tuesday 1 September, with Sonya Yoncheva in a recital programme; the Opéra national de Paris (Palais Garnier), Thursday 3 September, with Rolando Villazón and Renaud Capuçon, featuring a repertoire of baroque and chamber music. These concerts involve approximately 100 artists whose work and lives have been adversely affected by the pandemic.
The initiative will reach hundreds of thousands of people in over 180 countries through the free streaming service that will be available on medici.tv until the end of October.
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” said Arnaud Boetsch, Rolex Director of Communication & Image. “By broadcasting the concerts via medici.tv, a Rolex partner for over a decade, we are able to give worldwide visibility to the artists supported by the initiative. Significantly, this gift of time and exposure is in keeping with the company’s pursuit of excellence and its long-term commitment to foster the work of those who aim to reach the pinnacle of their profession. Last but not least, within the context of these unprecedented circumstances, this project is also a way for us to help keep music as an essential element in our daily lives.”
As part of Rolex’s legacy, the company has encouraged exceptional performance and artistic development worldwide for nearly 50 years. Its endorsement of these concerts is a prime example of the brand’s broad support for music across the globe. Currently, Rolex is also helping to fund artists at the Metropolitan Opera in New York whose work is affected by the virus.
A GIFT FOR ARTISTS
Each artist, no matter what instrument they play or their voice type, has been personally selected based on their talent and requirements by one of the three Rolex Testimonees and the violinist Renaud Capuçon – all four have worked previously with these artists – and will perform in a single concert. All selected artists will be remunerated.
