Supporting the arts has been integral to Julius Baer’s philosophy for decades. An interest in visual art dates back to the 1930s, when the Baer family began its private art collection. In the early 1980s, Bank Julius Baer founded its corporate art collection. The purpose was, and still is, to support artists who, at the time of a first purchase, are not yet firmly established, but clearly show great potential. Nearly two decades later, the Bank started to sponsor concert halls, festivals and museums based on its heritage.
Its collaboration with the Verbier Festival dates back to 2010 and focuses primarily on the Festival’s artist training mandate. Julius Baer shares the Festival’s commitment to future generations through the development of emerging talents.